Outmark Propaganda turns your content into thousands of short clips, posted by a network of 500K+ creators across TikTok, Instagram and YouTube. Creators get paid per verified view, so every dollar of budget becomes real, bot-filtered reach. Not an ad buy. An army.
A standalone campaign product. Runs alongside any Outmark engine, or on its own.
Ads rent a slot in the feed and get scrolled past. Propaganda campaigns put your brand inside native creator content, the stuff people actually stop for, hundreds of times a day.
The old way
You post on your own account and reach your own followers. You run ads and pay rent on attention that stops the moment the budget does, with "Sponsored" stamped on top.
Capped reach · labelled as adsThe Propaganda way
We brief a creator network to clip your content into thousands of short videos and publish them from their own accounts. Every clip is a lottery ticket in the algorithm, and each one is only paid when real humans actually watch.
Native · verified · compoundingA managed machine from first call to weekly reporting. You approve, we run everything.
We define the goal, pick the source content (podcast, long-form, founder clips, or a shoot day we film), set the budget and write the creator brief: what gets clipped, how your brand shows up, and what's off-limits.
Your brand, your rulesThe campaign goes live to the creator network. Hundreds of creators clip, caption and post from their own accounts across TikTok, Reels and Shorts. Every submission is reviewed and bot-checked before a single view is paid.
1000s of clips in marketThe data shows which hooks and formats pop. We double the budget behind winners, refresh the brief, and keep the flywheel spinning. You get spend, views and CPM in plain language, every week.
Winners get the budgetThe model only pays creators for views that real humans actually watched. That one mechanic changes everything.
01 · Control
Every clip follows the brief you approved. Submissions that miss the mark get rejected before they cost a cent, and nothing runs that you wouldn't put your name on.
Approval built in02 · Scale
No DMing influencers, no negotiating rates, no chasing posts. We deploy campaigns into a standing network of creators who compete to make your best-performing clips.
Zero creator management03 · Trust
Bot-detection scoring filters fake engagement before payout. You're never buying vanity numbers, the dashboard shows exactly what your budget bought, view by view.
Pay for real humans onlyAnd unlike an ad buy, the clips don't disappear when the campaign ends. Thousands of posts stay live, keep surfacing in search and feeds, and keep compounding.
Real campaigns run through the same creator network and payout infrastructure Outmark Propaganda deploys.
Druski
Entertainment · TikTok, Reels & Shorts
DaddyWellness
Health & wellness · TikTok, Reels & Shorts
TheWizardLiz
Creator brand · TikTok, Reels & Shorts
WisprFlow
Tech / app · TikTok, Reels & Shorts
For scale: a primetime TV spot costs about a $35 CPM. These campaigns bought verified short-form attention for pennies.
Campaigns run on source content that creators clip and remix. You likely have more fuel than you think.
Source 01
Long conversations are clip goldmines. One episode can become fifty moments worth posting.
Source 02
Documentaries, keynotes, behind-the-scenes, launches. Anything with real moments in it.
Source 03
Demos, reactions, origin stories. UGC-style moments creators can build hooks around.
Source 04
Outmark is a production agency first. One shoot day gives a campaign everything it needs.
Same goal as a billboard, TV spot or awareness ad campaign. Radically different economics.
Traditional awareness buys
Outmark Propaganda
Ads rent labelled space in the feed. Propaganda lives inside native creator content, paid per verified view, and the clips keep working after the campaign ends. Different job: ads convert, Propaganda makes you unavoidable.
Podcasts, interviews, events, demos, founder clips all work. And if you have nothing, we film it, Outmark is a production agency first. One shoot day fuels a campaign.
Yes. Bot-detection scoring filters fake engagement before any payout, and creators are only paid for verified views. The dashboard shows exactly what your budget bought.
TikTok, Instagram Reels and YouTube Shorts, weighted to your audience. It fits any brand that wins from mass awareness: consumer brands, apps, personalities, podcasts, and local businesses going bigger.
Campaigns on this network have generated 1B+ views, with single campaigns hitting 21M to 121M views at CPMs between $0.07 and $1.12. We project your numbers on the call.
Propaganda is an add-on product, separate from the regular Outmark subscription. A management fee covers strategy, briefs, moderation and reporting; your campaign budget goes to creators, per verified view. We size the right start on your free call.
Book a free 60-minute strategy session. We'll map your first Propaganda campaign: source content, budget, creator brief, and what the numbers should look like.
Book a Free Strategy Call30-day out clause. No long-term contracts.
