Be everywhere, all at once.
Outmark Propaganda turns your content into thousands of short clips, posted by a network of 500K+ creators across TikTok, Instagram and YouTube. Creators get paid per verified view, so every dollar of budget becomes real, bot-filtered reach. Not an ad buy. An army.
A standalone campaign product. Runs alongside any Outmark engine, or on its own.
One account posting is content.
A thousand accounts posting is culture.
Ads rent a slot in the feed and get scrolled past. Propaganda campaigns put your brand inside native creator content, the stuff people actually stop for, hundreds of times a day.
The old way
One channel. One voice. Paying for every impression.
You post on your own account and reach your own followers. You run ads and pay rent on attention that stops the moment the budget does, with "Sponsored" stamped on top.
Capped reach · labelled as adsThe Propaganda way
Thousands of creators posting you, everywhere.
We brief a creator network to clip your content into thousands of short videos and publish them from their own accounts. Every clip is a lottery ticket in the algorithm, and each one is only paid when real humans actually watch.
Native · verified · compoundingStrategy. Deploy. Scale.
A managed machine from first call to weekly reporting. You approve, we run everything.
Strategy
We define the goal, pick the source content (podcast, long-form, founder clips, or a shoot day we film), set the budget and write the creator brief: what gets clipped, how your brand shows up, and what's off-limits.
Your brand, your rulesDeploy
The campaign goes live to the creator network. Hundreds of creators clip, caption and post from their own accounts across TikTok, Instagram and YouTube. Every submission is reviewed and bot-checked before a single view is paid.
1000s of clips in marketScale
The data shows which hooks and formats pop. We double the budget behind winners, refresh the brief, and keep the flywheel spinning. You get spend, views and CPM in plain language, every week.
Winners get the budgetBudget in. Verified reach out.
The model only pays creators for views that real humans actually watched. That one mechanic changes everything.
01 · Control
Your brand, your rules
Every clip follows the brief you approved. Submissions that miss the mark get rejected before they cost a cent, and nothing runs that you wouldn't put your name on.
Approval built in02 · Scale
A 500K+ creator army
No DMing influencers, no negotiating rates, no chasing posts. We deploy campaigns into a standing network of creators who compete to make your best-performing clips.
Zero creator management03 · Trust
Every view verified
Bot-detection scoring filters fake engagement before payout. You're never buying vanity numbers: the dashboard shows exactly what your budget bought, view by view.
Pay for real humans onlyAnd unlike an ad buy, the clips don't disappear when the campaign ends. Thousands of posts stay live, keep surfacing in search and feeds, and keep compounding.
What campaigns look like in numbers.
Real campaigns run through the same creator network and payout infrastructure Outmark Propaganda deploys.
Druski
Entertainment · TikTok, Instagram & YouTube
DaddyWellness
Health & wellness · TikTok, Instagram & YouTube
TheWizardLiz
Creator brand · TikTok, Instagram & YouTube
WisprFlow
Tech / app · TikTok, Instagram & YouTube
For scale: a primetime TV spot costs about a $35 CPM. These campaigns bought verified short-form attention for pennies.
Almost anything can feed the machine.
Campaigns run on source content that creators clip and remix. You likely have more fuel than you think.
Source 01
Podcasts & interviews
Long conversations are clip goldmines. One episode can become fifty moments worth posting.
Source 02
Long-form & events
Documentaries, keynotes, behind-the-scenes, launches. Anything with real moments in it.
Source 03
Product & founder clips
Demos, reactions, origin stories. UGC-style moments creators can build hooks around.
Source 04
Nothing yet? We film it.
Outmark is a production agency first. One shoot day gives a campaign everything it needs.
Awareness at a cost old media can't touch.
Same goal as a billboard, TV spot or awareness ad campaign. Radically different economics.
Traditional awareness buys
Rent attention, hope it sticks
- Pay for impressions whether humans watch or not
- Labelled "Sponsored", scrolled past on reflex
- One creative voice, one channel
- Reach stops the second spend stops
- Bot traffic and fraud baked into the price
Outmark Propaganda
Own the feed, natively
- Creators paid only for verified human views
- Native content people choose to watch
- Thousands of voices and angles at once
- Clips stay live and keep compounding
- Live dashboard: spend, views, CPM, always visible
Propaganda questions, answered.
How is this different from paid ads?
Ads rent labelled space in the feed. Propaganda lives inside native creator content, paid per verified view, and the clips keep working after the campaign ends. Different job: ads convert, Propaganda makes you unavoidable.
What if I don't have much content?
Podcasts, interviews, events, demos, founder clips all work. And if you have nothing, we film it. Outmark is a production agency first. One shoot day fuels a campaign.
Are the views real?
Yes. Bot-detection scoring filters fake engagement before any payout, and creators are only paid for verified views. The dashboard shows exactly what your budget bought.
What platforms and industries?
TikTok, Instagram and YouTube, weighted to your audience. It fits any brand that wins from mass awareness: consumer brands, apps, personalities, podcasts, and local businesses going bigger.
What results can I expect?
Campaigns on this network have generated 1B+ views, with single campaigns hitting 21M to 121M views at CPMs between $0.07 and $1.12. We project your numbers on the call.
How does pricing work?
Propaganda is an add-on product, separate from the regular Outmark subscription. A management fee covers strategy, briefs, moderation and reporting; your campaign budget goes to creators, per verified view. We size the right start on your free call.
Ready to be everywhere at once?
Book a free 60-minute strategy session. We'll map your first Propaganda campaign: source content, budget, creator brief, and what the numbers should look like.
Book a Free Strategy Call30-day out clause. No long-term contracts.