Paid ads run like a science, not a gamble.
Harboren builds prefab ADUs from $250k. Our Meta ads and content brought in 51 qualified leads in two weeks. We make the ads in-house, test them at volume, kill what doesn't convert and put the budget behind what works.
Ads we filmed, edited and ran.
Three of the Meta ads behind Harboren's 51 qualified leads in two weeks on a $250k+ offer. Tap one to watch it with sound.
Most ads fail. We plan for it.
Most ads don't win, and that's not a flaw in the plan. It is the plan. Whoever tests fastest finds the winners first. Agencies that promise a home run on the first creative are selling you hope, not a system.
What most agencies do
Three polished ads. Crossed fingers. Monthly report.
One "big idea," a beautiful production budget, and no plan for when it doesn't convert. When performance drops, the answer is always more budget, because there's no testing system underneath.
Hope as a strategyWhat we do instead
Volume testing. Strict kill rules. Scale what's proven.
Every ad is a hypothesis. We launch batches of creative, isolate one variable at a time, kill anything that spends 2× target CPA without converting, and pour budget only into ads that have already proven themselves.
Science as a strategyTest. Kill. Scale. Repeat.
The exact loop we run on our own money, now on your campaigns.
Step 01 · Hypothesis
Creative at volume
We script and produce batches of ads, video and static, each testing one isolated variable: the hook, the angle, the audience call-out. The creative is the targeting.
Step 02 · Kill rule
Losers die fast
Your Target CPA is defined before launch. Any ad that spends 2× that with zero conversions is turned off. No second chances, no "maybe tomorrow". The data has spoken.
Step 03 · Winner rule
Winners get the budget
10 conversions at or below Target CPA = proven. Winners are duplicated into a dedicated scaling campaign that carries the majority of your spend, predictably.
Step 04 · Iteration
Fatigue never wins
Every winner eventually tires. We remix proven hooks onto proven bodies, swap faces and formats, and keep fresh tests running, so there's always a replacement ready.
Our biggest winners come from this remix loop: a hook that's already proven, dropped onto a body that's already proven. Two winners combined beat either one alone, and it keeps fresh creative in market before the current winner fatigues.
Custom campaigns, end to end.
Every engagement is built for your offer, your market, and your numbers, not a template.
01 · Creative
Ad creative production
Scripts, hooks, filming, editing, statics. The same team that films and edits Harboren's content makes your ads. Creative is the single biggest lever in paid performance.
Video + static, in-house02 · Campaigns
Setup, testing & scaling
Campaign architecture, pixel and tracking setup, systematic creative testing, and disciplined scaling, run to your Target CPA, reported weekly in plain language.
Meta · full management03 · Conversion
Funnels & landing pages
Clicks are worthless if the destination leaks. We build the quiz funnels and mobile-first landing pages that turn ad traffic into qualified, booked leads.
Traffic → booked callsPaid ads questions, answered.
What makes your approach different?
We're creative-first. On Meta, the ad creative is the targeting. We produce it in-house, test at volume with strict kill rules, and scale only proven winners.
Do I need existing creative?
No, production is included. We script, film, and design the ads. If you run our organic system too, your proven content becomes ads with data behind it.
What budget do I need?
You'll have two costs: your Outmark subscription and your media spend on Meta. Testing can start small, and we scale spend only as winners prove out. We map the right starting budget on your free call.
How fast will I see results?
Data flows from day one. Harboren had 51 qualified leads within two weeks on a $250k+ offer, from ads and content together. Strict kill rules mean budget is never burned on hope.
Want ads that earn their budget?
Book a free 60-minute strategy session. We'll calculate your Target CPA, map your first testing cycles, and show you exactly how we'd scale what wins.
Book a Free Strategy Call30-day out clause. No long-term contracts.